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Research reports

Research report on Aquafresh advertising development

Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand asan 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development


Research reports

Qualitative research into Findus advertising

J. Walter Thomson, in conjunction with Findus Limited,have developed a TV campaign featuring the food valuesof Findus products, and including the line 'We handyour success on a plate'.The commercial available for testing featured a savorypancake. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into Findus advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-findus-advertising-


Research reports

Acquafresh repositioning concept evaluation

Plans have been made to relaunch Aquafresh toothpaste witha new advertising strategy. It has been agreed that theunique product form should be the basis of any supportstatement in the advertising. A number of ways of usingthe product form have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Acquafresh repositioning concept evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/acquafresh-repositioning-concept-evaluation


Research reports

Qualitative research into 30% Bran Flakes press advertising

JWT Ltd. in conjunction with Kelloggs Ltd. has developeda new creative strategy for 30% Bran Flakes based on thepreviously demonstrated intrigue for the '30%' componentof the product name. An initial qualitative screeningprocedure was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into 30% Bran Flakes press advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-30-bran-flakes-press-advertising


Research papers

Contribution of typological studies to the elaboration of an advertising strategy

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Frédérique Madrières, Daniel Caumont
Company: Nestlé
June 15, 1976
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Citation

Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contribution-of-typological-studies-to-the-elaboration-of-an-advertising-strategy


Research papers

Contribution of typological studies to the elaboration of an advertising strategy (French)

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Frédérique Madrières, Daniel Caumont
Company: Nestlé
June 15, 1976
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Citation

Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contribution-of-typological-studies-to-the-elaboration-of-an-advertising-strategy-french-


Research papers

International marketing research

This whole topic of the approach to researching advertising for an international brand is too complicated to do more than hint at the framework within which it is necessary to work. I hope that some of the more salient points will come alive by...

Catalogue: Seminar 1976: International Market Research
Author: Robin T. J. Tuck
April 1, 1976
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Citation

Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-marketing-research-


Research reports

Nevis advertising research

In conjunction with the planned relaunch of MacleansToothpaste in June 1975, a number of different advertisingapproaches have been developed. The aim of theseapproaches is to make Macleans more meaningful toconsumers than competitive brands and to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 25, 1975
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Citation

, C. (1975a, January 25). Nevis advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nevis-advertising-research


Research reports

Qualitative research on Hai Karate TV advertising

Qualitative research (4 group discussions) was undertakento examine the new Hai Karate advertising strategy withregard to the new execution 'Just a Dab' prior to proposedscreening in the Lanes TV area. About this collection: Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1975
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Citation

, C. (1975a, January 08). Qualitative research on Hai Karate TV advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-hai-karate-tv-advertising